{"id":2609,"date":"2023-02-10T15:45:42","date_gmt":"2023-02-10T13:45:42","guid":{"rendered":"https:\/\/nextgeneration.paeria.cat\/web\/?p=2609"},"modified":"2023-06-01T13:12:26","modified_gmt":"2023-06-01T11:12:26","slug":"lleida-la-ciutat-dels-dos-turons","status":"publish","type":"post","link":"https:\/\/nextgeneration.paeria.cat\/web\/lleida-la-ciutat-dels-dos-turons\/","title":{"rendered":"Lleida, la ciutat dels dos turons"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2609\" class=\"elementor elementor-2609\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-104e94a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"104e94a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d52b4cb\" data-id=\"d52b4cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c53cdf elementor-widget elementor-widget-text-editor\" data-id=\"3c53cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/nextgeneration.paeria.cat\/web\/\">Inici <\/a><img decoding=\"async\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2021\/05\/li-color_15.png\" \/> Projectes <img decoding=\"async\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2021\/05\/li-color_15.png\" \/> Next Generation Paeria <img decoding=\"async\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2021\/05\/li-color_15.png\" \/>\u00a0<a href=\"https:\/\/nextgeneration.paeria.cat\/web\/projectes-no-concedits-next-generation-lleida\/\">Projectes no concedits<\/a>\u00a0<img decoding=\"async\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2021\/05\/li-color_15.png\" \/> Lleida, la ciutat dels dos turons<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34209e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34209e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf8447e\" data-id=\"bf8447e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48130d4 elementor-widget elementor-widget-text-editor\" data-id=\"48130d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Descripci\u00f3<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a96ddb elementor-widget elementor-widget-text-editor\" data-id=\"4a96ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El projecte s\u2019alinea amb l\u2019objectiu general de l\u2019Ajuntament de Lleida d\u2019establir processos de transformaci\u00f3 cap a pols d\u2019innovaci\u00f3 tur\u00edstica, per integrar a l\u2019oferta la sostenibilitat mediambiental, socioecon\u00f2mica i territorial per refermar la cohesi\u00f3 i la connexi\u00f3 territorial, entre Lleida i altres regions. Tamb\u00e9 en la voluntat de convertir Lleida i el seu patrimoni en un producte tur\u00edstic integral i accessible que combini experi\u00e8ncies i propostes comercialitzables dirigides a diferents segments i que promogui la creaci\u00f3 d\u2019activitats i esdeveniments en els punts ic\u00f2nics de la ciutat i l\u2019entorn.<\/p><p>La proposta presentada contempla una planificaci\u00f3 estrat\u00e8gica d\u2019un model de desenvolupament tur\u00edstic a la ciutat a curt i mitj\u00e0 termini, basat en cinc reptes:<\/p><ol><li>Millora de la competitivitat, atractivitat i digitalitzaci\u00f3 del producte tur\u00edstic.<\/li><li>Posicionament de la ciutat en els mercats.<\/li><li>Disseny de valor al voltant d\u2019una marca i relat.<\/li><li>Innovaci\u00f3 amb les estrat\u00e8gies de m\u00e0rqueting.<\/li><li>Intel\u00b7lig\u00e8ncia de mercat i governan\u00e7a de m\u00e0rqueting de la ciutat.<\/li><\/ol><p>Les principals estrat\u00e8gies competitives es base en:<\/p><ul><li>Convertir el tur\u00f3 de la Seu Vella en un producte cultural 360\u00ba.<\/li><li>Que el castell templer de Gardeny esdevingui una experi\u00e8ncia immersiva en el m\u00f3n dels templers \u00fanica a Catalunya.<\/li><li>Treballar per una concepci\u00f3 de la ciutat com a producte tur\u00edstic smart (intel\u00b7ligent) integral, amb diversos itineraris segurs per a rec\u00f3rrer el patrimoni.<\/li><\/ul><p>Els eixos de la convocat\u00f2ria s\u2019estructuren en transici\u00f3 verd i sostenible, en la millora d\u2019efici\u00e8ncia energ\u00e8tica, la transici\u00f3 digital i la competitivitat. D\u2019acord amb els prop\u00f2sits exposats, algunes de les iniciatives amb qu\u00e8 es concreten amb accions com la il\u00b7luminaci\u00f3 exterior de la Seu Vella, l\u2019adquisici\u00f3 d\u2019un tren tur\u00edstic el\u00e8ctric, monitoritzaci\u00f3 de la seguretat estructural del conjunt monument de la Seu Vella, la integraci\u00f3 en l\u2019ecosistema Turisme 360\u00ba, mappings a la Porta dels Apostols i l\u2019Esgl\u00e9sia de Santa Maria de Gardenya, al Tur\u00f3 de Gardeny, o la gimcana tur\u00edstica \u201cEls dos turons\u201d, entre altres.<\/p><p><strong>Aquest projecte s\u2019ha adaptat per presentar-lo a noves convocat\u00f2ries.<\/strong><br \/><a href=\"https:\/\/nextgeneration.paeria.cat\/web\/lleida-la-ciutat-dels-dos-turons-2\/\"><strong>Enlla\u00e7 a nou projecte presentat.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff0aa74\" data-id=\"ff0aa74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda0d64 elementor-widget elementor-widget-html\" data-id=\"fda0d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table class=\"taula-projectes\">\r\n    <tr>\r\n\t\t<td>Convocat\u00f2ria<\/td>\r\n\t\t<td>\r\n\tII Convocat\u00f2ria extraordin\u00e0ria del programa de Plans de  Sostenibilitat Tur\u00edstica  en  Dest\u00ed  2022.\r\n\r\n\r\n\t\t<\/td>\t\t\r\n\t<\/tr>\r\n\r\n\t<tr>\r\n\t\t<td>Inversi\u00f3<\/td>\r\n\t\t<td><strong>Import del projecte:<\/strong> 2.999.829,11 \u20ac<br\/><strong>Import demanat:<\/strong> 2.518.586,99 \u20ac<\/td>\t\t\r\n\t<\/tr>\r\n\r\n\t<tr>\r\n\t\t<td>Data presentaci\u00f3<\/td>\r\n\t\t<td>08\/06\/2022<\/td>\t\t\r\n\t<\/tr>\r\n\t\t<tr>\r\n\t\t<td>Resoluci\u00f3 definitiva<\/td>\r\n\t\t<td>Denegat.<br>\r\n\t\t    27\/12\/2022 (publicaci\u00f3 al BOE despr\u00e9s de la resoluci\u00f3 de la Secretaria d\u2019Estat de Turisme 17\/12)<\/td>\t\t\r\n\t<\/tr>\r\n\r\n\t<tr>\r\n\t\t<td>Convocat per<\/td>\r\n\t\t<td>\r\n\t\t\tla Uni\u00f3 Europea \u2013 Next Generation EU,\r\nPla de Recuperaci\u00f3, Transformaci\u00f3 i Resili\u00e8ncia del Govern d\u2019Espanya i Ministeri d'Ind\u00fastria, Comer\u00e7 i Turisme.\r\n\r\n\t\t<\/td>\t\t\r\n\t<\/tr>\r\n\t\t\t\t\r\n<\/table>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfa20b3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfa20b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a791f22\" data-id=\"a791f22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1028f60 elementor-widget elementor-widget-image\" data-id=\"1028f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/12\/actuacions-zones-inundables_1080px-1024x683.jpg\" class=\"attachment-large size-large wp-image-2319\" alt=\"Lleida a vista d&#039;ocell, mostrant el Riu Segre.\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/12\/actuacions-zones-inundables_1080px-1024x683.jpg 1024w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/12\/actuacions-zones-inundables_1080px-300x200.jpg 300w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/12\/actuacions-zones-inundables_1080px-768x512.jpg 768w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/12\/actuacions-zones-inundables_1080px.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inici Projectes Next Generation Paeria \u00a0Projectes no concedits\u00a0 Lleida, la ciutat dels dos turons Descripci\u00f3 El projecte s\u2019alinea amb l\u2019objectiu general de l\u2019Ajuntament de Lleida d\u2019establir processos de transformaci\u00f3 cap a pols d\u2019innovaci\u00f3 tur\u00edstica, per integrar a l\u2019oferta la sostenibilitat mediambiental, socioecon\u00f2mica i territorial per refermar la cohesi\u00f3 i la connexi\u00f3 territorial, entre Lleida i &#8230; <a title=\"Lleida, la ciutat dels dos turons\" class=\"read-more\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/lleida-la-ciutat-dels-dos-turons\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Lleida, la ciutat dels dos turons\">Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24,3,5],"tags":[],"class_list":["post-2609","post","type-post","status-publish","format-standard","hentry","category-no-concedit","category-propostes","category-pp-next-generation-lleida-paeria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lleida, la ciutat dels dos turons - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/lleida-la-ciutat-dels-dos-turons\/\" \/>\n<meta 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