{"id":3469,"date":"2023-03-24T11:18:30","date_gmt":"2023-03-24T09:18:30","guid":{"rendered":"https:\/\/nextgeneration.paeria.cat\/web\/?p=3469"},"modified":"2023-04-14T13:08:13","modified_gmt":"2023-04-14T11:08:13","slug":"la-paeria-rep-fons-next-generation-pel-projecte-second-step-de-turisme-de-lleida","status":"publish","type":"post","link":"https:\/\/nextgeneration.paeria.cat\/web\/la-paeria-rep-fons-next-generation-pel-projecte-second-step-de-turisme-de-lleida\/","title":{"rendered":"La Paeria rep fons Next Generation pel projecte SECOND STEP de Turisme de Lleida"},"content":{"rendered":"\t\t
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Es concreta en la substituci\u00f3 de 62 elements de senyalitzaci\u00f3 tur\u00edstica obsolets que hi ha a Lleida, per uns de nous que suportin una senyalitzaci\u00f3 tur\u00edstica intel\u00b7ligent. SECOND STEP est\u00e0 imbricat amb el LLEIDA VIRTUAL MUSEUM que identifica 112 punts d\u2019inter\u00e8s tur\u00edstic en els que es desenvoluparan continguts de realitat augmentada i virtual.<\/p>

L\u2019alcalde de Lleida, Miquel Pueyo, acompanyat pel president de Turisme de Lleida, Paco Cerd\u00e0, han fet p\u00fablic el projecte \u2018SECOND STEP, cap a la digitalitzaci\u00f3 inclusiva i sostenible de la ciutat de Lleida\u2019 presentat per Paeria, a trav\u00e9s de l\u2019organisme municipal de promoci\u00f3 tur\u00edstica, i que ha rebut una injecci\u00f3 econ\u00f2mica de 140.000 euros.<\/p>

El projecte, que es va presentar a la convocat\u00f2ria d\u2019ajuts per a la transformaci\u00f3 digital i modernitzaci\u00f3 de les entitats locals que formen part de la Red de Destinos Tur\u00edsticos Inteligentes, es concreta en la substituci\u00f3 de 62 elements de senyalitzaci\u00f3 tur\u00edstica obsolets que hi ha a Lleida, per uns de nous que suportin una senyalitzaci\u00f3 tur\u00edstica intel\u00b7ligent. Aquest canvi implica el desenvolupament d\u2019elements tecnol\u00f2gics imprescindibles per tal que hi hagi interacci\u00f3 real entre el model de governan\u00e7a tur\u00edstica, els gestors tur\u00edstics i les persones usu\u00e0ries del valor turisme.<\/p>

L\u2019alcalde, Miquel Pueyo, ha afirmat que \u201cdes d\u2019ara tenim l\u2019oportunitat de produir continguts de Lleida en clau realitat virtual\u201d perqu\u00e8 el projecte SECOND STEP, ha subratllat Pueyo, \u201c\u00e9s un pas endavant qualitatiu i quantitatiu per a la senyal\u00edstica tur\u00edstica de la ciutat i obre cam\u00ed per a la materialitzaci\u00f3 d\u2019un relat muse\u00edstic a l\u2019aire lliure amb un alt valor immersiu: el LLEIDA VIRTUAL MUSEUM\u201d perqu\u00e8 SECOND STEP est\u00e0 imbricat amb aquesta innovadora concepci\u00f3 de museu virtual que ha perm\u00e8s identificar 112 punts d\u2019inter\u00e8s tur\u00edstic a la ciutat de Lleida en els que, progressivament, es desenvoluparan continguts de realitat augmentada, realitat virtual i mixtes.<\/p>

El president de Turisme de Lleida, Paco Cerd\u00e0, ha explicat que SECOND STEP \u201c\u00e9s un projecte troncal, en l\u00ednia amb el Pla Estrat\u00e8gic de Turisme de Lleida – Horitz\u00f3 2025\u201d, que aborda la necess\u00e0ria renovaci\u00f3 de tot el sistema de senyalitzaci\u00f3 tur\u00edstica de Lleida en l\u00ednia, tal com ha dit el president de Turisme de Lleida, Paco Cerd\u00e0, \u201camb la concepci\u00f3 de la ciutat com a destinaci\u00f3 smart i amb la consolidaci\u00f3 de Lleida com a DTI (Destinaci\u00f3 Tur\u00edstica Intel\u00b7ligent) en el marc d\u2019un model de destinaci\u00f3 4D (desconcentraci\u00f3, desestacionalitzaci\u00f3, diversificaci\u00f3 e despesa) i 4S (seguretat, salut, sostenibilitat y singularitat)\u201d.<\/p>

El projecte SECOND STEP est\u00e0 pensat per a generar impacte quantificable tamb\u00e9 en clau de dinamitzaci\u00f3 pel sector comercial al centre de la ciutat ja que la seva implementaci\u00f3 es dur\u00e0 a terme priorit\u00e0riament a tota la zona centre de Lleida, on hi ha el pes espec\u00edfic de la ciutat, a nivell hist\u00f2ric, cultural i patrimonial. I en aquesta l\u00ednia, tindr\u00e0 incid\u00e8ncia directa a la zona de l\u2019Eix Comercial on es concentra el 36% d\u2019establiments comercials actius de Lleida i els projectes futurs de les \u00c0rees de Promoci\u00f3 Econ\u00f2mica Urbana.<\/p>

L\u2019alcalde ha explicat que amb aquest projecte de renovaci\u00f3 tur\u00edstica \u201caconseguim un major i m\u00e9s sostenible desenvolupament del sector tur\u00edstic de Lleida; incrementem la contribuci\u00f3 de la marca tur\u00edstica a la millora de la imatge de la ciutat i refermem el lligam de la visita a Lleida com a experi\u00e8ncia innovadora i immersiva\u201d. El projecte SECOND STEP t\u00e9 en la digitalitzaci\u00f3 la seva columna vertebral en relaci\u00f3 amb la interacci\u00f3 amb els turistes des del moment en qu\u00e8 planifiquin o preparin la seva arribada; mentre gaudeixin de la ciutat o un cop passada la seva estada a Lleida. A m\u00e9s, gr\u00e0cies a la Intel\u00b7lig\u00e8ncia Artificial, es podr\u00e0 recollir informaci\u00f3 sobre els diferents comportaments tur\u00edstics i d\u2019aquesta manera es podr\u00e0 analitzar i optimitzar els perfils, els projectes i els objectius de les destinaci\u00f3 tur\u00edstica Lleida.<\/p>

SECOND STEP tamb\u00e9 comporta l\u2019optimitzaci\u00f3 de la plataforma Turisme 360\u00ba per a facilitar la interrelaci\u00f3 entre els actors del sector tur\u00edstic de Lleida i les persones que ens visiten, perqu\u00e8 permetr\u00e0 crear experi\u00e8ncies a mida i gust de cada persona i tamb\u00e9 com a contenidor d\u2019elements de Business Intelligence (BI). El projecte, finalment, millora l\u2019experi\u00e8ncia tur\u00edstica en dest\u00ed, posa a l\u2019abast del turisme tota la informaci\u00f3, 24\/7, permet desplegar la sensoritzaci\u00f3 per al control de pas o les medicions d\u2019ocupaci\u00f3 d\u2019espais tur\u00edstics i, amb tota la informaci\u00f3 captada, far\u00e0 possible descriure i treballar les necessitats d\u2019un sector tur\u00edstic lleidat\u00e0.<\/p>

L\u2019objecte de l\u2019ajut atorgat al projecte SECOND STEP presentat per l\u2019Ajuntament de Lleida era donar suport a continguts tecnol\u00f2gics i innovadors que promoguin la digitalitzaci\u00f3 dels membres de la xarxa. Sempre en el marc del Pla de Recuperaci\u00f3, Transformaci\u00f3 i Resili\u00e8ncia del Ministeri d’Ind\u00fastria, Comer\u00e7 i Turisme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ministerio\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Es concreta en la substituci\u00f3 de 62 elements de senyalitzaci\u00f3 tur\u00edstica obsolets que hi ha a Lleida, per uns de nous que suportin una senyalitzaci\u00f3 tur\u00edstica intel\u00b7ligent. SECOND STEP est\u00e0 imbricat amb el LLEIDA VIRTUAL MUSEUM que identifica 112 punts d\u2019inter\u00e8s tur\u00edstic en els que es desenvoluparan continguts de realitat augmentada i virtual. L\u2019alcalde de … Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":2,"featured_media":3470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"\nLa Paeria rep fons Next Generation pel projecte SECOND STEP de Turisme de Lleida - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/la-paeria-rep-fons-next-generation-pel-projecte-second-step-de-turisme-de-lleida\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Paeria rep fons Next Generation pel projecte SECOND STEP de Turisme de Lleida - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\" \/>\n<meta property=\"og:description\" content=\"Es concreta en la substituci\u00f3 de 62 elements de senyalitzaci\u00f3 tur\u00edstica obsolets que hi ha a Lleida, per uns de nous que suportin una senyalitzaci\u00f3 tur\u00edstica intel\u00b7ligent. 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