{"id":4401,"date":"2023-08-06T13:40:40","date_gmt":"2023-08-06T11:40:40","guid":{"rendered":"https:\/\/nextgeneration.paeria.cat\/web\/?p=4401"},"modified":"2023-08-09T11:39:23","modified_gmt":"2023-08-09T09:39:23","slug":"next-generation-de-quasi-un-milio-deuros-per-al-projecte-compra-a-lleida-de-la-paeria","status":"publish","type":"post","link":"https:\/\/nextgeneration.paeria.cat\/web\/next-generation-de-quasi-un-milio-deuros-per-al-projecte-compra-a-lleida-de-la-paeria\/","title":{"rendered":"Next Generation de quasi un mili\u00f3 d\u2019euros per al projecte \u2018Compra a Lleida\u2019 de La Paeria"},"content":{"rendered":"\t\t
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T\u00e9 com objectiu desenvolupar inversions f\u00edsiques i digitals per a potenciar el turisme de compres i incrementar les despeses que es fan a la ciutat<\/strong><\/p>

A trav\u00e9s d\u2019onze actuacions, es pret\u00e9n millorar urban\u00edsticament la Rambla de Ferran, refor\u00e7ar el seu perfil comercial<\/strong><\/p>

S\u2019estima que totes aquestes actuacions repercutiran positivament sobre el 94,16% del comer\u00e7 de Lleida<\/strong><\/p>

L\u2019Ajuntament de Lleida rebr\u00e0 un total de 979.662,34 \u20ac pel projecte \u2018Compra a Lleida\u2019 que t\u00e9 com objectiu desenvolupar inversions f\u00edsiques i digitals per a potenciar el turisme de compres i incrementar, entre altres, les despeses que es fan a la ciutat. L\u2019aportaci\u00f3 econ\u00f2mica arriba de la convocat\u00f2ria per enfortir l\u2019activitat comercial a zones tur\u00edstiques del Ministeri d\u2019Ind\u00fastria, Comer\u00e7 i Turisme, dins el Pla de Recuperaci\u00f3, Transformaci\u00f3 i Resili\u00e8ncia (PRTR) del Govern, finan\u00e7at amb els fons europeus #NextGenerationEU.<\/p>

La Paeria i Turisme de Lleida, ens de promoci\u00f3 tur\u00edstica municipal, han dut a terme des del 2017 diferents projectes i plans estrat\u00e8gics sectorials per a diversificar l\u2019oferta tur\u00edstica de la ciutat i assolir la qualificaci\u00f3 de Destinaci\u00f3 Tur\u00edstica Intel\u00b7ligent (DTI). El Pla Estrat\u00e8gic de Turisme de Lleida 2022 \u2013 2025 preveu que la despesa per persona a la ciutat s\u2019incrementi un 15% i se situ\u00ef per damunt dels 200 euros per persona i dia.<\/p>

Amb el projecte \u2018Compra a Lleida\u2019 es pretenen, a trav\u00e9s d\u2019onze actuacions, diversos objectius: millorar urban\u00edsticament un dels principals eixos de la ciutat, la Rambla de Ferran, refor\u00e7ar el seu perfil comercial, implementar i integrar a l\u2019eina Turisme360\u00ba un sistema d\u2019intel\u00b7lig\u00e8ncia de negocis amb la finalitat de con\u00e8ixer els perfils de consum de les persones que visiten Lleida i planificar les conseq\u00fcents actuacions, millorar la comunicaci\u00f3 en l\u00ednia i al moment amb els visitants a partir de l\u2019explotaci\u00f3 del sistema de senyalitzaci\u00f3 tur\u00edstica intel\u00b7ligent i refor\u00e7ar la gesti\u00f3 publicoprivada de les zones comercials de la ciutat de Lleida a partir de la definici\u00f3 i desenvolupament de les \u00c0rees de Promoci\u00f3 Econ\u00f2mica Urbana (APEU). El cost del projecte \u00e9s de 1.240.000 euros i l\u2019ajuda que s\u2019ha concedit \u00e9s el m\u00e0xim que contemplava la convocat\u00f2ria, el 80% respecte del pressupost.<\/p>

A trav\u00e9s del projecte, es generaran actuacions, finan\u00e7ades de forma privada i\/o susceptibles de rebre altres fons p\u00fablics, en els \u00e0mbits de digitalitzaci\u00f3 del sector comercial, sostenibilitat i economia circular. A m\u00e9s, millora i potenciar el sector comercial amb una Pla d\u2019Impuls per a la Transformaci\u00f3 Digital (PITD) i la implantaci\u00f3 d\u2019un sistema d\u2019aparcament intel\u00b7ligent per a transportistes en zones de c\u00e0rrega i desc\u00e0rrega.<\/p>

\u2018Compra a Lleida\u2019 comporta la creaci\u00f3 d\u2019una mesa per a impulsar la sostenibilitat al sector tur\u00edstic i comercial de Lleida i tamb\u00e9 formar als agents implicats d\u2019ambd\u00f3s sectors per a generar solucions innovadores i sostenibles per experi\u00e8ncies directes a les Smart Cities. I finalment, es crear\u00e0 una comunitat energ\u00e8tica per a oferir subministrament compartit als establiments comercials de les principals zones tur\u00edstiques de Lleida.<\/p>

S\u2019estima que totes aquestes actuacions repercutiran positivament sobre el 94,16% del comer\u00e7 de Lleida, aix\u00f2 s\u00f3n, segons dades del Cens d\u2019Activitats Socioecon\u00f2miques de Lleida (2022) 1758 comer\u00e7os del total de 1867.<\/p>

En clau tur\u00edstica, Turisme de Lleida treballa en l\u2019objectiu de convertir la ciutat en un producte cultural innovador i intel\u00b7ligent vinculat a la gastronomia sostenible de l\u2019Horta. Un producte que funcioni com un espai aglutinador de descobriment de l\u2019entorn fomentat en noves pautes de mobilitat i que estructuri l\u2019oferta tur\u00edstica de valor segmentada per p\u00fablics, atractiva, competitiva basada en un model 4D (despesa, diversificaci\u00f3, descongesti\u00f3 i desestacionalitzaci\u00f3) i 4S (segur, saludable, singular i sostenible) que afavoreixi la creaci\u00f3 d\u2019imatge i el posicionament en els mercats.<\/p>

Una estrat\u00e8gia dirigida, essencialment, als fragments sociodemogr\u00e0fics de fam\u00edlies, parelles sense fills, s\u00e8niors i turisme inclusiu. I que a nivell de segments motivacionals, es fixa com a objectiu les vacances culturals, el turisme gastron\u00f2mic, l\u2019enoturisme curi\u00f3s, el cicloturisme slow, ecoviatgers, compres i MICE (turisme de negocis).<\/p>

El projecte \u2018Compra a Lleida\u2019 permetr\u00e0 complementar la transici\u00f3 cap a DTI amb actuacions d\u2019alt impacte que posaran en valor el gran patrimoni hist\u00f2ric i arquitect\u00f2nica de Lleida. Tamb\u00e9 el seu patrimoni natural i agrari. De manera que es generi un gran impacte als sector econ\u00f2mics de la ciutat, fonamentalment, en el sector comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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T\u00e9 com objectiu desenvolupar inversions f\u00edsiques i digitals per a potenciar el turisme de compres i incrementar les despeses que es fan a la ciutat A trav\u00e9s d\u2019onze actuacions, es pret\u00e9n millorar urban\u00edsticament la Rambla de Ferran, refor\u00e7ar el seu perfil comercial S\u2019estima que totes aquestes actuacions repercutiran positivament sobre el 94,16% del comer\u00e7 de … Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":2,"featured_media":4392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-4401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"\nNext Generation de quasi un mili\u00f3 d\u2019euros per al projecte \u2018Compra a Lleida\u2019 de La Paeria - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/next-generation-de-quasi-un-milio-deuros-per-al-projecte-compra-a-lleida-de-la-paeria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next Generation de quasi un mili\u00f3 d\u2019euros per al projecte \u2018Compra a Lleida\u2019 de La Paeria - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\" \/>\n<meta property=\"og:description\" content=\"T\u00e9 com objectiu desenvolupar inversions f\u00edsiques i digitals per a potenciar el turisme de compres i incrementar les despeses que es fan a la ciutat A trav\u00e9s d\u2019onze actuacions, es pret\u00e9n millorar urban\u00edsticament la Rambla de Ferran, refor\u00e7ar el seu perfil comercial S\u2019estima que totes aquestes actuacions repercutiran positivament sobre el 94,16% del comer\u00e7 de ... 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