{"id":5174,"date":"2023-11-29T18:02:47","date_gmt":"2023-11-29T16:02:47","guid":{"rendered":"https:\/\/nextgeneration.paeria.cat\/web\/?p=5174"},"modified":"2024-05-23T12:18:09","modified_gmt":"2024-05-23T10:18:09","slug":"sessio-informativa-a-la-cambra-de-comerc-per-promoure-els-apeus-a-lleida","status":"publish","type":"post","link":"https:\/\/nextgeneration.paeria.cat\/web\/sessio-informativa-a-la-cambra-de-comerc-per-promoure-els-apeus-a-lleida\/","title":{"rendered":"Sessi\u00f3 informativa a la Cambra de Comer\u00e7 per promoure els APEUs a Lleida"},"content":{"rendered":"\t\t
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La reuni\u00f3 servir\u00e0 per fer seguiment del treball que s\u2019ha fet sobre les \u00c0rees de Promoci\u00f3 Econ\u00f2mica Urbana a la ciutat i per explicar el projecte Compra a Lleida, finan\u00e7at amb fons #NextGenerationEU<\/strong><\/p>

La regidora de Promoci\u00f3 de la Ciutat, Pilar Bosch, participa aquesta tarda en la sessi\u00f3 informativa organitzada a la Cambra de Comer\u00e7 de Lleida per promoure la creaci\u00f3 d\u2019APEUs, \u00c0rees de Promoci\u00f3 Econ\u00f2mica Urbana, a la ciutat. En aquesta sessi\u00f3, en qu\u00e8 s\u2019ha convocat les entitats i agents del sector comercial, s\u2019ha repassat el treball fet fins ara i les accions que es preveuen de cara al 2024. A m\u00e9s, s\u2019ha explicat el projecte \u201cCompra a Lleida\u201d, dins el Pla de Recuperaci\u00f3, Transformaci\u00f3 i Resili\u00e8ncia (PRTR) de l\u2019Estat i finan\u00e7at amb els fons europeus #NextGenerationEU.<\/p>

L\u2019Ajuntament de Lleida, mitjan\u00e7ant l\u2019\u00e0rea de Comer\u00e7, va iniciar l\u2019any passat diverses accions per avan\u00e7ar en la difusi\u00f3 del projecte APEU i per aprofundir en el seu coneixement i analitzar la viabilitat de la seva implantaci\u00f3 a les principals zones comercials de Lleida. S\u2019est\u00e0 actuant a dues zones de la ciutat, a l\u2019Eix Comercial i a la Zona Alta. En el primer, s\u2019est\u00e0 avan\u00e7ant en l\u2019elaboraci\u00f3 d\u2019un pla d\u2019acci\u00f3, despr\u00e9s que s\u2019hagi fet un estudi de l\u2019oferta i la demana comercial a la ciutat i, en concret, a l\u2019Eix. Pel que fa a la Zona Alta, s\u2019est\u00e0 iniciant l\u2019activitat amb la delimitaci\u00f3 de l\u2019\u00e0rea. Per aix\u00f2, la sessi\u00f3 d\u2019aquest dimecres permetr\u00e0 fer m\u00e9s passes.<\/p>

En aquest context, Oriol Cesena, de la consultora Focalizza, donar\u00e0 informaci\u00f3 sobre els principals aprenentatges de les jornades que s\u2019han fet sobre les APEUs a Catalunya.<\/p>

Compra a Lleida<\/strong>
El projecte Compra a Lleida \u00e9s per a l\u2019enfortiment de l\u2019activitat comercial en zones tur\u00edstiques i ha estat concedit en el marc del PRTR i els fons europeus, amb una subvenci\u00f3 de prop d\u2019un mili\u00f3 d\u2019euros. Els objectius principals s\u00f3n la digitalitzaci\u00f3 i adaptaci\u00f3 del comer\u00e7, millorar l\u2019experi\u00e8ncia digital i f\u00edsica de les persones compradores i incrementar la gesti\u00f3 p\u00fablic i privada per afavorir la competitivitat.<\/p>

El projecte preveu l\u2019actuaci\u00f3 en diversos \u00e0mbits, com inversions a la via p\u00fablica, contribuir a la sostenibilitat i l\u2019economia circular, la digitalitzaci\u00f3 del sector i la formaci\u00f3. Entre altres accions, aix\u00f2 es concreta en l\u2019ampliaci\u00f3 de l\u2019espai per a vianants a la Rambla de Ferran, implantar un sistema d\u2019aparcament intel\u00b7ligent o la creaci\u00f3 d\u2019una comunitat energ\u00e8tica, a m\u00e9s d\u2019implementar un Chatbol, una plataforma en l\u00ednia i a temps real (online i ontime) o la connexi\u00f3 amb els APEUS de l\u2019Eix Comercial i la Zona Alta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La reuni\u00f3 servir\u00e0 per fer seguiment del treball que s\u2019ha fet sobre les \u00c0rees de Promoci\u00f3 Econ\u00f2mica Urbana a la ciutat i per explicar el projecte Compra a Lleida, finan\u00e7at amb fons #NextGenerationEU La regidora de Promoci\u00f3 de la Ciutat, Pilar Bosch, participa aquesta tarda en la sessi\u00f3 informativa organitzada a la Cambra de Comer\u00e7 … Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":6,"featured_media":5175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-5174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"\nSessi\u00f3 informativa a la Cambra de Comer\u00e7 per promoure els APEUs a Lleida - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/sessio-informativa-a-la-cambra-de-comerc-per-promoure-els-apeus-a-lleida\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sessi\u00f3 informativa a la Cambra de Comer\u00e7 per promoure els APEUs a Lleida - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\" \/>\n<meta property=\"og:description\" content=\"La reuni\u00f3 servir\u00e0 per fer seguiment del treball que s\u2019ha fet sobre les \u00c0rees de Promoci\u00f3 Econ\u00f2mica Urbana a la ciutat i per explicar el projecte Compra a Lleida, finan\u00e7at amb fons #NextGenerationEU La regidora de Promoci\u00f3 de la Ciutat, Pilar Bosch, participa aquesta tarda en la sessi\u00f3 informativa organitzada a la Cambra de Comer\u00e7 ... 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