{"id":6586,"date":"2024-06-23T12:00:00","date_gmt":"2024-06-23T10:00:00","guid":{"rendered":"https:\/\/nextgeneration.paeria.cat\/web\/?p=6586"},"modified":"2024-07-08T12:58:46","modified_gmt":"2024-07-08T10:58:46","slug":"jornada-gratuita-sobre-estrategies-digitals-per-als-sectors-del-comerc-i-lhostaleria","status":"publish","type":"post","link":"https:\/\/nextgeneration.paeria.cat\/web\/jornada-gratuita-sobre-estrategies-digitals-per-als-sectors-del-comerc-i-lhostaleria\/","title":{"rendered":"Jornada gratu\u00efta sobre estrat\u00e8gies digitals per als sectors del comer\u00e7 i l\u2019hostaleria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6586\" class=\"elementor elementor-6586\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a45c10b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a45c10b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1615ff8\" data-id=\"1615ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbe6637 elementor-widget elementor-widget-text-editor\" data-id=\"fbe6637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Es far\u00e0 el 27 de juny a la Llotja de Lleida<\/strong><\/p><p><strong>La programaci\u00f3 inclou dues confer\u00e8ncies i una taula rodona<\/strong><\/p><p>La Llotja de Lleida acollir\u00e0 el pr\u00f2xim 27 de juny la jornada \u2018Societat digital: eines i estrat\u00e8gies per al comer\u00e7 i l\u2019hostaleria de Lleida\u2019. L\u2019objectiu de la sessi\u00f3, organitzada per la regidoria de Promoci\u00f3 de la Ciutat, \u00e9s oferir recursos a comerciants i hostalers per optimitzar la seva activitat mitjan\u00e7ant les eines que ofereix internet i millorar l\u2019experi\u00e8ncia digital dels seus clients.<\/p><p>Una de les pon\u00e8ncies destacades \u00e9s la confer\u00e8ncia \u2018El repte digital: consells pr\u00e0ctics\u2019, a c\u00e0rrec de Gen\u00eds Roca, un dels principals experts catalans en el m\u00f3n digital. Roca ha treballat en projectes per internet en els darrers 25 anys i \u00e9s Fundador de la consultora en transformaci\u00f3 digital RocaSalvatella i president de Fundaci\u00f3.cat. La programaci\u00f3 de la jornada tamb\u00e9 inclou la xerrada \u2018Com digitalitzar experi\u00e8ncies de compra per apropar-nos al client\u2019, de la m\u00e0 de l\u2019especialista en estrat\u00e8gia i disseny d&#8217;espais comercials Maria Callis. Tamb\u00e9 es far\u00e0 una taula rodona sobre experi\u00e8ncies exitoses de comer\u00e7 local amb el client digital, moderada per la presidenta de la Comissi\u00f3 de Retail del Col\u00b7legi d\u2019Economistes de Catalunya, N\u00faria Beltran. Participaran en la taula rodona Jos\u00e9 Antonio Sobrino, gerent de la Xurreria Moreno de Lleida; Alex Castany, gerent de la carnisseria Sanmart\u00ed 1850 de Sabadell; i Celia Trias, gerent de la Joieria Trias d\u2019Igualada. Finalment, es far\u00e0 un col\u00b7loqui amb el p\u00fablic.<\/p><p>A m\u00e9s, s\u2019ha organitzat un dinar relacional a peu dret per fomentar l\u2019intercanvi entre les persones participants, aix\u00ed com la generaci\u00f3 de xarxes de col\u00b7laboraci\u00f3 entre els membres d\u2019un mateix sector.<\/p><p>La jornada \u00e9s gratu\u00efta i es dur\u00e0 a terme de les 13.15 h a les 16.45 h, un horari adaptat a les necessitats de comerciants i hostalers, als quals est\u00e0 adre\u00e7ada l\u2019activitat. Les places per assistir-hi s\u00f3n limitades i per aix\u00f2 \u00e9s necessari inscriure\u2019s pr\u00e8viament online en aquest enlla\u00e7.<\/p><p>La inciativa s\u2019emmarca dins el projecte \u201cCompra a Lleida\u201d, que entre altres actuacions, preveu la formaci\u00f3 dels agents implicats en el sector comercial i tur\u00edstic. Alhora, aquest projecte compta amb el finan\u00e7ament dels fons europeus NextGenerationEU, dins del Pla de Recuperaci\u00f3, Transformaci\u00f3 i Resili\u00e8ncia (PRTR) del govern de l\u2019Estat, a trav\u00e9s del Ministeri d\u2019Ind\u00fastria i Turisme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e74943f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e74943f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-09825b8\" data-id=\"09825b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe72f0 elementor-widget elementor-widget-image\" data-id=\"1fe72f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"873\" height=\"255\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/11\/Financat-per-la-Unio-Europea.jpg\" class=\"attachment-large size-large wp-image-1883\" alt=\"Logo Uni\u00f3 Europea NextGeneration\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/11\/Financat-per-la-Unio-Europea.jpg 873w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/11\/Financat-per-la-Unio-Europea-300x88.jpg 300w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/11\/Financat-per-la-Unio-Europea-768x224.jpg 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d682e0e\" data-id=\"d682e0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8584653 elementor-widget elementor-widget-image\" data-id=\"8584653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"408\" height=\"108\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/03\/PRTR-3-linies-cat_petit.jpg\" class=\"attachment-large size-large wp-image-5969\" alt=\"\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/03\/PRTR-3-linies-cat_petit.jpg 408w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/03\/PRTR-3-linies-cat_petit-300x79.jpg 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5854b81\" data-id=\"5854b81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d593b3e elementor-widget elementor-widget-image\" data-id=\"d593b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"798\" height=\"151\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/03\/Logotipo_de_la_Secretaria_de_Estado_de_Turismo.png\" class=\"attachment-large size-large wp-image-3464\" alt=\"Ministerio de Industria, Comercio y Turismo. Secretar\u00eda de Estado de Turismo. Gobierno de Espa\u00f1a.\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/03\/Logotipo_de_la_Secretaria_de_Estado_de_Turismo.png 798w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/03\/Logotipo_de_la_Secretaria_de_Estado_de_Turismo-300x57.png 300w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/03\/Logotipo_de_la_Secretaria_de_Estado_de_Turismo-768x145.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a1346d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a1346d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ffbb31\" data-id=\"6ffbb31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Es far\u00e0 el 27 de juny a la Llotja de Lleida La programaci\u00f3 inclou dues confer\u00e8ncies i una taula rodona La Llotja de Lleida acollir\u00e0 el pr\u00f2xim 27 de juny la jornada \u2018Societat digital: eines i estrat\u00e8gies per al comer\u00e7 i l\u2019hostaleria de Lleida\u2019. L\u2019objectiu de la sessi\u00f3, organitzada per la regidoria de Promoci\u00f3 de &#8230; <a title=\"Jornada gratu\u00efta sobre estrat\u00e8gies digitals per als sectors del comer\u00e7 i l\u2019hostaleria\" class=\"read-more\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/jornada-gratuita-sobre-estrategies-digitals-per-als-sectors-del-comerc-i-lhostaleria\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Jornada gratu\u00efta sobre estrat\u00e8gies digitals per als sectors del comer\u00e7 i l\u2019hostaleria\">Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":6,"featured_media":6588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-6586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jornada gratu\u00efta sobre estrat\u00e8gies digitals per als sectors del comer\u00e7 i l\u2019hostaleria - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/jornada-gratuita-sobre-estrategies-digitals-per-als-sectors-del-comerc-i-lhostaleria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jornada gratu\u00efta sobre estrat\u00e8gies digitals per als sectors del comer\u00e7 i l\u2019hostaleria - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\" \/>\n<meta property=\"og:description\" content=\"Es far\u00e0 el 27 de juny a la Llotja de Lleida La programaci\u00f3 inclou dues confer\u00e8ncies i una taula rodona La Llotja de Lleida acollir\u00e0 el pr\u00f2xim 27 de juny la jornada \u2018Societat digital: eines i estrat\u00e8gies per al comer\u00e7 i l\u2019hostaleria de Lleida\u2019. 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