{"id":6596,"date":"2024-06-27T17:00:00","date_gmt":"2024-06-27T15:00:00","guid":{"rendered":"https:\/\/nextgeneration.paeria.cat\/web\/?p=6596"},"modified":"2024-07-08T14:55:38","modified_gmt":"2024-07-08T12:55:38","slug":"un-centenar-dassistents-a-la-jornada-societat-digital-eines-i-estrategies-pel-comerc-i-lhostaleria-de-lleida","status":"publish","type":"post","link":"https:\/\/nextgeneration.paeria.cat\/web\/un-centenar-dassistents-a-la-jornada-societat-digital-eines-i-estrategies-pel-comerc-i-lhostaleria-de-lleida\/","title":{"rendered":"Un centenar d\u2019assistents a la jornada \u201cSocietat Digital: eines i estrat\u00e8gies pel comer\u00e7 i l\u2019hostaleria de Lleida\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6596\" class=\"elementor elementor-6596\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a45c10b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a45c10b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1615ff8\" data-id=\"1615ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbe6637 elementor-widget elementor-widget-text-editor\" data-id=\"fbe6637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A la Llotja de Lleida, en el marc del projecte Compra a Lleida, finan\u00e7ant amb fons europeus<\/strong><\/p><p>Un centenar de persones s\u2019han inscrit a la jornada \u201cSocietat Digital: Eines i estrat\u00e8gies pel comer\u00e7 i l\u2019hostaleria de Lleida\u201d, organitzada en el marc del projecte \u201cCompra a Lleida\u201d. Les persones assistents, relacionades amb el sector Retail de la ciutat, han pogut reflexionar sobre les oportunitats de l\u2019\u00fas de la tecnologia i con\u00e8ixer idees inspiradores i aplicables per al comer\u00e7 i l\u2019hostaleria de Lleida.<\/p><p>La regidora de Cultura i Promoci\u00f3 de la Ciutat, Pilar Bosch, ha destacat la resili\u00e8ncia i la reinvenci\u00f3 dels sectors, i els ha empla\u00e7at a les diverses activitats que s&#8217;organitzen des de la Regidoria per formar-se, ampliar coneixements i saber les novetats en aquest \u00e0mbit. La jornada ha comptat amb la pres\u00e8ncia de ponents experts en transformaci\u00f3 digital i Retail: D\u2019una banda, Gen\u00eds Roca, qui ha desmitificat la integraci\u00f3 de les tecnologies i ha apuntat que la clau est\u00e0 en tenir clars els objectius i fer-se les preguntes adequades. D\u2019altra banda, Maria Callis ha explicat com identificar quins han de ser els objectius de la integraci\u00f3 de la tecnologia en el punt de venda i com integrar les tecnologies en l&#8217;experi\u00e8ncia de compra per enriquir la proposta de valor, apropar-se al client i millorar la relaci\u00f3 amb ells.<\/p><p>A m\u00e9s, a la taula rodona s\u2019han exposat experi\u00e8ncies exitoses de comer\u00e7 local amb el client digital, amb la participaci\u00f3 de Jos\u00e9 Antonio Sobrino (Xurreria Moreno, Lleida), Alex Castany (Sanmart\u00ed 1850, Sabadell) i Celia Trias (Joieria Trias, Igualada). Ponents i assistents han debatut, interactuat i compartit experi\u00e8ncies i inquietuds al llarg de la jornada.<\/p><p>Les eines digitals formen part de la quotidianitat de les persones, de com s\u2019informen, com trien on anar, com compren i com es relacionen amb les marques, els establiments i les ciutats. La digitalitzaci\u00f3 ofereix al sector del Retail (comer\u00e7, serveis, hostaleria, etc.) noves maneres d\u2019apropar-se, saber mes i fer-se atractiu per als consumidors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fc299e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fc299e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c514550\" data-id=\"c514550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccc7815 elementor-widget elementor-widget-image\" data-id=\"ccc7815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-1-1024x768.jpg\" class=\"attachment-large size-large wp-image-6597\" alt=\"\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-1-1024x768.jpg 1024w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-1-300x225.jpg 300w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-1-768x576.jpg 768w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-1-1536x1152.jpg 1536w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d0cf76\" data-id=\"2d0cf76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4d1ae elementor-widget elementor-widget-image\" data-id=\"2b4d1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-3.jpg\" class=\"attachment-large size-large wp-image-6599\" alt=\"\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-3.jpg 1024w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-3-300x225.jpg 300w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/07\/jornada-Llotja-3-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e74943f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e74943f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-09825b8\" data-id=\"09825b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe72f0 elementor-widget elementor-widget-image\" data-id=\"1fe72f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"873\" height=\"255\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/11\/Financat-per-la-Unio-Europea.jpg\" class=\"attachment-large size-large wp-image-1883\" alt=\"Logo Uni\u00f3 Europea NextGeneration\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/11\/Financat-per-la-Unio-Europea.jpg 873w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/11\/Financat-per-la-Unio-Europea-300x88.jpg 300w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2022\/11\/Financat-per-la-Unio-Europea-768x224.jpg 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d682e0e\" data-id=\"d682e0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8584653 elementor-widget elementor-widget-image\" data-id=\"8584653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"108\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/03\/PRTR-3-linies-cat_petit.jpg\" class=\"attachment-large size-large wp-image-5969\" alt=\"\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/03\/PRTR-3-linies-cat_petit.jpg 408w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/03\/PRTR-3-linies-cat_petit-300x79.jpg 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5854b81\" data-id=\"5854b81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d593b3e elementor-widget elementor-widget-image\" data-id=\"d593b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"151\" src=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/03\/Logotipo_de_la_Secretaria_de_Estado_de_Turismo.png\" class=\"attachment-large size-large wp-image-3464\" alt=\"Ministerio de Industria, Comercio y Turismo. Secretar\u00eda de Estado de Turismo. Gobierno de Espa\u00f1a.\" srcset=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/03\/Logotipo_de_la_Secretaria_de_Estado_de_Turismo.png 798w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/03\/Logotipo_de_la_Secretaria_de_Estado_de_Turismo-300x57.png 300w, https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/03\/Logotipo_de_la_Secretaria_de_Estado_de_Turismo-768x145.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a1346d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a1346d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ffbb31\" data-id=\"6ffbb31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A la Llotja de Lleida, en el marc del projecte Compra a Lleida, finan\u00e7ant amb fons europeus Un centenar de persones s\u2019han inscrit a la jornada \u201cSocietat Digital: Eines i estrat\u00e8gies pel comer\u00e7 i l\u2019hostaleria de Lleida\u201d, organitzada en el marc del projecte \u201cCompra a Lleida\u201d. Les persones assistents, relacionades amb el sector Retail de &#8230; <a title=\"Un centenar d\u2019assistents a la jornada \u201cSocietat Digital: eines i estrat\u00e8gies pel comer\u00e7 i l\u2019hostaleria de Lleida\u201d\" class=\"read-more\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/un-centenar-dassistents-a-la-jornada-societat-digital-eines-i-estrategies-pel-comerc-i-lhostaleria-de-lleida\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Un centenar d\u2019assistents a la jornada \u201cSocietat Digital: eines i estrat\u00e8gies pel comer\u00e7 i l\u2019hostaleria de Lleida\u201d\">Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":6,"featured_media":6598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-6596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un centenar d\u2019assistents a la jornada \u201cSocietat Digital: eines i estrat\u00e8gies pel comer\u00e7 i l\u2019hostaleria de Lleida\u201d - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/un-centenar-dassistents-a-la-jornada-societat-digital-eines-i-estrategies-pel-comerc-i-lhostaleria-de-lleida\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un centenar d\u2019assistents a la jornada \u201cSocietat Digital: eines i estrat\u00e8gies pel comer\u00e7 i l\u2019hostaleria de Lleida\u201d - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\" \/>\n<meta property=\"og:description\" content=\"A la Llotja de Lleida, en el marc del projecte Compra a Lleida, finan\u00e7ant amb fons europeus Un centenar de persones s\u2019han inscrit a la jornada \u201cSocietat Digital: Eines i estrat\u00e8gies pel comer\u00e7 i l\u2019hostaleria de Lleida\u201d, organitzada en el marc del projecte \u201cCompra a Lleida\u201d. Les persones assistents, relacionades amb el sector Retail de ... 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