{"id":6915,"date":"2024-08-10T08:49:03","date_gmt":"2024-08-10T06:49:03","guid":{"rendered":"https:\/\/nextgeneration.paeria.cat\/web\/?p=6915"},"modified":"2024-10-11T08:55:59","modified_gmt":"2024-10-11T06:55:59","slug":"el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat","status":"publish","type":"post","link":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/","title":{"rendered":"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

La Paeria ha tret a licitaci\u00f3, fins al 26 d\u2019agost, el servei de consultoria tecnol\u00f2gica per a la implementaci\u00f3 d\u2019un sistema de Business Intelligence, amb un pressupost de quasi 140.000 euros, que s\u2019inclou en aquest projecte finan\u00e7at amb fons europeus #NextGenerationEU<\/strong><\/p>

Aquest sistema es basa en el coneixement i an\u00e0lisi del comportament tur\u00edstic i comercial, tant de persones residents com visitants, per satisfer les seves necessitats i incrementar la interacci\u00f3, especialment a les \u00e0rees comercials<\/strong><\/p>

El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar a la ciutat estrat\u00e8gies de m\u00e0rqueting digital per oferir una millor experi\u00e8ncia i m\u00e9s completa, tant als ve\u00efns i ve\u00efnes de Lleida com a les persones visitants. El projecte, en el marc del Pla de Recuperaci\u00f3, Transformaci\u00f3 i Resili\u00e8ncia (PRTR) de l\u2019Estat i finan\u00e7ant per la Uni\u00f3 Europea amb fons #NextGenerationEU, t\u00e9 com a objectiu l\u2019enfortiment de l\u2019activitat comercial a les zones tur\u00edstiques i preveu diverses accions relacionades amb la digitalitzaci\u00f3 d\u2019aquest sector. Una de les actuacions es concerta en la implementaci\u00f3 d\u2019un sistema de Business Intelligence per a la millora del m\u00e0rqueting tur\u00edstic i comercial i es basa en el coneixement i l\u2019an\u00e0lisi del comportament de les persones residents i visitants.<\/p>

La Paeria ha publicat la licitaci\u00f3 del servei de consultoria tecnol\u00f2gica per a la implementaci\u00f3 d\u2019aquest sistema<\/a>, en modalitat SAAS (Software as a service \u2013 Software com a servei, \u00e9s a dir, servei del qual es disposa a trav\u00e9s d\u2019una connexi\u00f3 a internet), per captar, gestionar i analitzar les dades que es rebin per poder definir les estrat\u00e8gies i accions per a la millora del sector a la ciutat.<\/p>

Aix\u00f2 es far\u00e0 mitjan\u00e7ant la monitoritzaci\u00f3 de les xarxes socials, amb el consentiment de la persona usu\u00e0ria, per establir el seu perfil consumidor i poder determinar accions per incrementar la interacci\u00f3 en les \u00e0rees comercials de la ciutat. Els i les usu\u00e0ries es registren i accedeixen, pr\u00e8via acceptaci\u00f3, al servei que els oferir\u00e0 diverses opcions de compra i tur\u00edstiques de la ciutat. El seu comportament i les seves decisions de compra aportaran informaci\u00f3 per poder practicar estrat\u00e8gies i estretir la relaci\u00f3, redirigint a altres propostes, mostrant novetats, recordant alguns serveis, etc.<\/p>

El termini per presentar-s\u2019hi \u00e9s el 26 d\u2019agost, termini que s\u2019ha ampliat perqu\u00e8 es puguin atendre les consultes de les empreses at\u00e8s el per\u00edode de vacances, i el pressupost base de la licitaci\u00f3 (amb IVA) \u00e9s de 139.150 euros. El nou sistema contribuir\u00e0 a la modernitzaci\u00f3 i la competitivitat del sector comercial i tur\u00edstic i, espec\u00edficament, t\u00e9 en compte la transici\u00f3 digital, amb noves tecnologies per millorar la gesti\u00f3 i el posicionament de la ciutat.<\/p>

El projecte \u201cCompra a Lleida\u201d<\/a>, de l\u2019\u00e0rea de Promoci\u00f3 de la Ciutat, es treballa transversalment amb altres \u00e0rees municipals, ja que contempla actuacions diverses vinculades a l\u2019urbanisme, el turisme o la transici\u00f3 energ\u00e8tica. Entre altres actuacions que estan en marxa hi ha la revitalitzaci\u00f3 de la rambla de Ferran<\/a> o la creaci\u00f3 d\u2019una comunitat energ\u00e8tica per oferir subministrament compartit als establiments comercials del voltant del pavell\u00f3 municipal Barris Nord<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"NextGenerationCatalunya\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Generalitat\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ministerio\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La Paeria ha tret a licitaci\u00f3, fins al 26 d\u2019agost, el servei de consultoria tecnol\u00f2gica per a la implementaci\u00f3 d\u2019un sistema de Business Intelligence, amb un pressupost de quasi 140.000 euros, que s\u2019inclou en aquest projecte finan\u00e7at amb fons europeus #NextGenerationEU Aquest sistema es basa en el coneixement i an\u00e0lisi del comportament tur\u00edstic i comercial, … Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":2,"featured_media":6916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-6915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"\nEl projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\" \/>\n<meta property=\"og:description\" content=\"La Paeria ha tret a licitaci\u00f3, fins al 26 d\u2019agost, el servei de consultoria tecnol\u00f2gica per a la implementaci\u00f3 d\u2019un sistema de Business Intelligence, amb un pressupost de quasi 140.000 euros, que s\u2019inclou en aquest projecte finan\u00e7at amb fons europeus #NextGenerationEU Aquest sistema es basa en el coneixement i an\u00e0lisi del comportament tur\u00edstic i comercial, ... Llegiu m\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-10T06:49:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T06:55:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/10\/noti_10-08-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin-nextgeneration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin-nextgeneration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/\"},\"author\":{\"name\":\"admin-nextgeneration\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#\\\/schema\\\/person\\\/a12a490165bc044605332926bbdc1189\"},\"headline\":\"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat\",\"datePublished\":\"2024-08-10T06:49:03+00:00\",\"dateModified\":\"2024-10-11T06:55:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/\"},\"wordCount\":565,\"publisher\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/noti_10-08-2024.jpg\",\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/\",\"url\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/\",\"name\":\"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/noti_10-08-2024.jpg\",\"datePublished\":\"2024-08-10T06:49:03+00:00\",\"dateModified\":\"2024-10-11T06:55:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/noti_10-08-2024.jpg\",\"contentUrl\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/noti_10-08-2024.jpg\",\"width\":768,\"height\":499,\"caption\":\"Vista de lluny de la Seu Vella, amb la ciutat per sota.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#website\",\"url\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/\",\"name\":\"Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#organization\",\"name\":\"Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\",\"url\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-titol.png\",\"contentUrl\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-titol.png\",\"width\":1100,\"height\":220,\"caption\":\"Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\"},\"image\":{\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nextgeneration.paeria.cat\\\/web\\\/#\\\/schema\\\/person\\\/a12a490165bc044605332926bbdc1189\",\"name\":\"admin-nextgeneration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01bed9d6851a1f9c8ab5eb704ab3e7882815867f87a0ef562e77261bef722cbe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01bed9d6851a1f9c8ab5eb704ab3e7882815867f87a0ef562e77261bef722cbe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01bed9d6851a1f9c8ab5eb704ab3e7882815867f87a0ef562e77261bef722cbe?s=96&d=mm&r=g\",\"caption\":\"admin-nextgeneration\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/","og_locale":"ca_ES","og_type":"article","og_title":"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida","og_description":"La Paeria ha tret a licitaci\u00f3, fins al 26 d\u2019agost, el servei de consultoria tecnol\u00f2gica per a la implementaci\u00f3 d\u2019un sistema de Business Intelligence, amb un pressupost de quasi 140.000 euros, que s\u2019inclou en aquest projecte finan\u00e7at amb fons europeus #NextGenerationEU Aquest sistema es basa en el coneixement i an\u00e0lisi del comportament tur\u00edstic i comercial, ... Llegiu m\u00e9s","og_url":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/","og_site_name":"Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida","article_published_time":"2024-08-10T06:49:03+00:00","article_modified_time":"2024-10-11T06:55:59+00:00","og_image":[{"width":768,"height":499,"url":"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/10\/noti_10-08-2024.jpg","type":"image\/jpeg"}],"author":"admin-nextgeneration","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"admin-nextgeneration","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/#article","isPartOf":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/"},"author":{"name":"admin-nextgeneration","@id":"https:\/\/nextgeneration.paeria.cat\/web\/#\/schema\/person\/a12a490165bc044605332926bbdc1189"},"headline":"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat","datePublished":"2024-08-10T06:49:03+00:00","dateModified":"2024-10-11T06:55:59+00:00","mainEntityOfPage":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/"},"wordCount":565,"publisher":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/#organization"},"image":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/#primaryimage"},"thumbnailUrl":"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/10\/noti_10-08-2024.jpg","articleSection":["Not\u00edcies"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/","url":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/","name":"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida","isPartOf":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/#primaryimage"},"image":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/#primaryimage"},"thumbnailUrl":"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/10\/noti_10-08-2024.jpg","datePublished":"2024-08-10T06:49:03+00:00","dateModified":"2024-10-11T06:55:59+00:00","breadcrumb":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/#primaryimage","url":"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/10\/noti_10-08-2024.jpg","contentUrl":"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2024\/10\/noti_10-08-2024.jpg","width":768,"height":499,"caption":"Vista de lluny de la Seu Vella, amb la ciutat per sota."},{"@type":"BreadcrumbList","@id":"https:\/\/nextgeneration.paeria.cat\/web\/el-projecte-compra-a-lleida-permetra-aplicar-estrategies-de-marqueting-digital-per-oferir-una-experiencia-mes-completa-de-la-ciutat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/nextgeneration.paeria.cat\/web\/"},{"@type":"ListItem","position":2,"name":"El projecte \u201cCompra a Lleida\u201d permetr\u00e0 aplicar estrat\u00e8gies de m\u00e0rqueting digital per oferir una experi\u00e8ncia m\u00e9s completa de la ciutat"}]},{"@type":"WebSite","@id":"https:\/\/nextgeneration.paeria.cat\/web\/#website","url":"https:\/\/nextgeneration.paeria.cat\/web\/","name":"Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida","description":"","publisher":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nextgeneration.paeria.cat\/web\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/nextgeneration.paeria.cat\/web\/#organization","name":"Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida","url":"https:\/\/nextgeneration.paeria.cat\/web\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/nextgeneration.paeria.cat\/web\/#\/schema\/logo\/image\/","url":"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/09\/cropped-titol.png","contentUrl":"https:\/\/nextgeneration.paeria.cat\/web\/wp-content\/uploads\/2023\/09\/cropped-titol.png","width":1100,"height":220,"caption":"Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida"},"image":{"@id":"https:\/\/nextgeneration.paeria.cat\/web\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nextgeneration.paeria.cat\/web\/#\/schema\/person\/a12a490165bc044605332926bbdc1189","name":"admin-nextgeneration","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/01bed9d6851a1f9c8ab5eb704ab3e7882815867f87a0ef562e77261bef722cbe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01bed9d6851a1f9c8ab5eb704ab3e7882815867f87a0ef562e77261bef722cbe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01bed9d6851a1f9c8ab5eb704ab3e7882815867f87a0ef562e77261bef722cbe?s=96&d=mm&r=g","caption":"admin-nextgeneration"}}]}},"_links":{"self":[{"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/posts\/6915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/comments?post=6915"}],"version-history":[{"count":5,"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/posts\/6915\/revisions"}],"predecessor-version":[{"id":6921,"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/posts\/6915\/revisions\/6921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/media\/6916"}],"wp:attachment":[{"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/media?parent=6915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/categories?post=6915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextgeneration.paeria.cat\/web\/wp-json\/wp\/v2\/tags?post=6915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}