{"id":7635,"date":"2025-03-15T13:48:15","date_gmt":"2025-03-15T11:48:15","guid":{"rendered":"https:\/\/nextgeneration.paeria.cat\/web\/?p=7635"},"modified":"2025-03-21T14:05:25","modified_gmt":"2025-03-21T12:05:25","slug":"la-paeria-impulsa-un-laboratori-pioner-per-a-la-innovacio-del-comerc-local","status":"publish","type":"post","link":"https:\/\/nextgeneration.paeria.cat\/web\/la-paeria-impulsa-un-laboratori-pioner-per-a-la-innovacio-del-comerc-local\/","title":{"rendered":"La Paeria impulsa un laboratori pioner per a la innovaci\u00f3 del comer\u00e7 local"},"content":{"rendered":"\t\t
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Inclou el Retail lab<\/em> virtual, una plataforma digital amb recursos i informaci\u00f3 per promoure la digitalitzaci\u00f3 del sector<\/strong><\/p>

S\u2019obrir\u00e0 un Retail lab<\/em> f\u00edsic que oferir\u00e0 solucions tecnol\u00f2giques avan\u00e7ades com la realitat virtual, la impressi\u00f3 3D o la IA per transformar l\u2019experi\u00e8ncia del client i la gesti\u00f3 dels negocis<\/strong><\/p>

L\u2019Ajuntament de Lleida, mitjan\u00e7ant la regidoria de Promoci\u00f3 de la Ciutat, ha posat en marxa un laboratori d\u2019innovaci\u00f3 adre\u00e7at a empreses, aut\u00f2noms i professionals del sector retail<\/em> i associats de Lleida, amb l\u2019objectiu de promoure la digitalitzaci\u00f3 i l\u2019aplicaci\u00f3 de tecnologia al sector i afavorir-ne la sostenibilitat. El Retail lab<\/em> inclou un espai virtual i un altre de f\u00edsic, amb els quals es vol contribuir a la generaci\u00f3 de coneixement, la reflexi\u00f3 i la creaci\u00f3 d\u2019experi\u00e8ncies digitals per a l\u2019activitat econ\u00f2mica i per a la ciutadania, a m\u00e9s de fomentar la col\u00b7laboraci\u00f3 entre comerciants i professionals.<\/p>

En la primera fase del projecte s\u2019ha creat el Retail LAB<\/em> virtual (https:\/\/retaillab.paeria.cat\/<\/a>), una plataforma en l\u00ednia que ofereix als professionals del sector recursos per facilitar la transformaci\u00f3 i la innovaci\u00f3 en els seus negocis, com guies pr\u00e0ctiques, v\u00eddeos formatius i manuals d\u2019\u00fas d’eines tecnol\u00f2giques; una agenda d\u2019esdeveniments, entre ells, tallers, webinars<\/em>, sessions de networking<\/em> i jornades; i informaci\u00f3 sobre programes de digitalitzaci\u00f3. A m\u00e9s, els establiments tamb\u00e9 tenen l\u2019opci\u00f3 de fer-se subscriptors per poder gaudir de serveis extra com solucions innovadores, formacions exclusives, f\u00f2rums i esdeveniments.<\/p>

D\u2019altra banda, la Paeria treballa en l\u2019obertura d\u2019un laboratori f\u00edsic pioner, ubicat al centre de Lleida, dedicat a la innovaci\u00f3 i concebut com a punt de trobada per a comerciants i professionals del turisme i l\u2019hostaleria que volen explorar i adoptar noves tecnologies aplicades al sector i nous models de negoci. Es proposa que, en aquest espai, els participants puguin experimentar amb solucions digitals i eines avan\u00e7ades que transformen la manera de gestionar el punt de venda i de connectar amb els clients.<\/p>

L\u2019espai comptar\u00e0 amb pantalles interactives, tauletes i sistemes de cartelleria digital i s\u2019hi combinaran sistemes de venda, an\u00e0lisi, realitat virtual, impressi\u00f3 3D i intel\u00b7lig\u00e8ncia artificial per transformar tant l\u2019experi\u00e8ncia del client com la gesti\u00f3 dels negocis. Una vegada estigui habilitat l\u2019espai i instal\u00b7lades les solucions tecnol\u00f2giques, es preveu l\u2019organitzaci\u00f3 de formacions, demostracions i esdeveniments interactius.<\/p>

Impuls del comer\u00e7 local en el marc del projecte \u201cCompra a Lleida\u201d<\/strong><\/p>

La creaci\u00f3 del Retail Lab<\/em> forma part d\u2019un conjunt d\u2019iniciatives que ha posat en marxa la regidoria de Promoci\u00f3 de la Ciutat en el marc del projecte \u201cCompra a Lleida\u201d per promoure una major competitivitat del comer\u00e7 i l\u2019hostaleria.<\/p>

Altres accions s\u00f3n la creaci\u00f3 d\u2019una comunitat energ\u00e8tica que promou el subministrament compartit als comer\u00e7os de les principals zones comercials i tur\u00edstiques de la ciutat, el desenvolupament d\u2019un xatbot<\/em> que ofereix informaci\u00f3 sobre l\u2019oferta tur\u00edstica i comercial de Lleida, la implementaci\u00f3 d\u2019una APP m\u00f2bil que permet la connexi\u00f3 entre l\u2019administraci\u00f3, la ciutadania, visitants, comer\u00e7os i serveis, aix\u00ed com el Pla d\u2019impuls a la transformaci\u00f3 digital, que inclou un servei de mentories individualitzat i personalitzat.<\/p>

El projecte \u201cCompra a Lleida<\/a>\u201d compta amb finan\u00e7ament dels fons europeus NextGenerationEU<\/a>, dins del Pla de Recuperaci\u00f3, Transformaci\u00f3 i Resili\u00e8ncia (PRTR) del govern de l\u2019Estat, a trav\u00e9s del Ministeri d\u2019Ind\u00fastria i Turisme. Consta d\u2019onze actuacions en diferents \u00e0mbits que tenen per objectiu potenciar el turisme de compres. Entre les actuacions destaca l\u2019Operaci\u00f3 Rambla<\/a>, les obres de transformaci\u00f3 de la Rambla Ferran que es preveu que impulsin la seva revitalitzaci\u00f3 i, especialment, la dinamitzaci\u00f3 de l\u2019activitat comercial al voltant d\u2019aquest eix central de la ciutat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ministerio\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Inclou el Retail lab virtual, una plataforma digital amb recursos i informaci\u00f3 per promoure la digitalitzaci\u00f3 del sector S\u2019obrir\u00e0 un Retail lab f\u00edsic que oferir\u00e0 solucions tecnol\u00f2giques avan\u00e7ades com la realitat virtual, la impressi\u00f3 3D o la IA per transformar l\u2019experi\u00e8ncia del client i la gesti\u00f3 dels negocis L\u2019Ajuntament de Lleida, mitjan\u00e7ant la regidoria de … Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":2,"featured_media":7636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-7635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"\nLa Paeria impulsa un laboratori pioner per a la innovaci\u00f3 del comer\u00e7 local - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextgeneration.paeria.cat\/web\/la-paeria-impulsa-un-laboratori-pioner-per-a-la-innovacio-del-comerc-local\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Paeria impulsa un laboratori pioner per a la innovaci\u00f3 del comer\u00e7 local - Next Generation Lleida - Propostes de projectes - La Paeria - Ajuntament de Lleida\" \/>\n<meta property=\"og:description\" content=\"Inclou el Retail lab virtual, una plataforma digital amb recursos i informaci\u00f3 per promoure la digitalitzaci\u00f3 del sector S\u2019obrir\u00e0 un Retail lab f\u00edsic que oferir\u00e0 solucions tecnol\u00f2giques avan\u00e7ades com la realitat virtual, la impressi\u00f3 3D o la IA per transformar l\u2019experi\u00e8ncia del client i la gesti\u00f3 dels negocis L\u2019Ajuntament de Lleida, mitjan\u00e7ant la regidoria de ... 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